How an Agent Helps Market Your Kansas City Home

Before you sell your Kansas City market house, knowing what you should expect from your real estate agent is essential. According to the National Association of Realtors (NAR), sellers seek help marketing their house to potential buyers. Marketing includes creating a compelling listing description and providing high-quality photos. However, a great agent offers much more than that. They use various methods to ensure your house stands out in the market. The NAR report outlines some of the most common marketing strategies used by real estate agents (see graph below):

Listing on the Heartland MLS - Listing your house on the MLS will increase visibility from real estate agents and buyers, potentially leading to more traffic and better offers, ultimately resulting in a higher selling price.

Using a Yard Sign - A yard sign grabs the attention of people driving or walking by. This approach generates local interest because nearby residents may know someone looking to move into the area. It also prominently presents your agent's contact information so potential buyers can easily reach out.

Having an Open House - When your agent hosts an open house and advertises it, potential buyers can see interest in your home, which can lead to stronger offers due to the competition. Hosting an open house is also convenient because you only need to leave once for many buyers to visit. Additionally, your agent may gather helpful feedback on what people like or don't like, which can help you improve and attract more buyers later if needed.

Showcasing on Your Agent's Website – Having your house visible on your agent's website allows for a professional presentation of your property. Additionally, people visiting your agent's website are more likely to be serious buyers ready to make a move.

Social Networking –  Your real estate agent works hard to maintain a comprehensive social media presence. This helps them connect with a large audience and makes it convenient for people to share your property listing with their friends and family who might be interested.

Providing Virtual Tours - Virtual tours are very convenient for buyers, especially those relocating from out of town. This method allows them to tour the property anytime, day or night. It demonstrates that your agent utilizes the latest technology to market your house.
An experienced realtor will utilize various tools to market your house. According to NerdWallet, an excellent real estate agent will have a comprehensive plan to promote your listing to attract the right pool of buyers. The plan may involve:

  • Adding your home to multiple listing services (MLS) databases.
  • Hosting open houses.
  • Creating 3D virtual tours.
  • Using professional photography.
  • Arranging broker tours for buyers' agents, especially for luxury homes.

The Just Say Home KC Team has numerous other proprietary strategies we implement to promote your home, which we will cover during your free seller's consultation. :)

As a seller, it's essential to collaborate with a proactive local real estate agent who can maximize these strategies to ensure that your house receives maximum exposure.

Bottom Line
When marketing your house, working with a local Kansas City Real Estate Agent with a proven track record of home sales success has numerous benefits. If you're ready to sell but need to know where to start, let's talk. Call or text our team at 816-656-2816.

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